MBA MCQ Quiz Hub

MBA Advertising and Sales Promotion Mcq Set 8

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1. `Waste circulation´ means;




2. Which among the options is an attitude change theory that postulates, consumers act to relieve the discomfort that occurs as a result of conflict in believes?




3. The Traditional Marketing style involves




4. ________ describes changes in an individual's behavior arising from experience.




5. _______ is the process of evaluating each market segment's attractiveness and selecting one or more segments to enter.




6. The purpose of strategic planning is to find ways in which the company can best:




7. _____ is a strategy of using a successful brand name to launch a new or modified product in a new category.




8. An unbound booklet consists of a single sheet of paper that is printed on both sides and folded in half, in thirds, or in fourths is a __________




9. The strategy whereby a company stocks its products in as many outlets as possible is called:




10. Animated screens, often ads that pop up momentarily as the computer searches for or downloads information for a requested web page is an example of,




11. One of the processes that changes attitudes, beliefs, opinion or behavior of receivers are refer to:




12. _______ are goods offered either free or at low cost as an incentive to buy a product.




13. No matter how big the advertising budget, advertising can succeed only if commercials:




14. Advertising agencies were first developed for, and still serve, the purpose of




15. The purpose of strategic planning is to find ways in which the company can best:




16. Which of these is not a sales promotion technique?




17. The highest possible rate for advertising time or space.




18. A/An ______________ made up of the company´s own advertising staff may provide full services or a limited range of services.




19. One reason for using magazines as an advertising medium is




20. An opportunity to deliver an advertising element to a Website visitor,




21. The `hierarchy of human needs´ is a valuable guide in the process of Ad. copy formulation. Who devised it?




22. Most advertising messages are made up of two types of elements. They are




23. Infomercials often resemble other types of television shows, including




24. Awareness, ______, ______, preference, ________ and purchase are the stages consumers move through in terms of buyer-readiness.




25. Which type of promotional tool is non-public, immediate, customized, and interactive?




26. Which one of the following is a good example of direct advertising?




27. Promotional material located in and around retail outlets is known as




28. "Advertising is any paid form of non-personal presentation and promotion of idea, goods or services by identified sponsors." Whose definition is this?




29. ______ is the advertisement, facing editorial pages in magazines and newspapers




30. Who coined the term USP?




31. Image advertising is a/an,




32. Advertisements from organizations, sending message intended to influence a targeted audience is called,______




33. ASCI stands for:




34. ______is a relatively new form of advertising medium that blurs conventional distinctions between what constitutes advertising and what constitutes entertainment.




35. The word `advertising´ is originated from;




36. A copywriter is a person who,




37. Advertising offers a reason to buy, sales promotion offers a/an ______________ to buy.




38. An organisation with a ______________ orientation assumes that customers will resist purchasing products not deemed essential. The job of marketers is to overcome this resistance through personal selling and advertising




39. Which of the following is NOT an element of the marketing mix?




40. Market expansion is usually achieved by:




41. An online advertising strategy, which analyse a web page and displaying ads according to the meaning of the content of that site is called;




42. Who heads the ad team?




43. Who is a media planner ?




44. Corporate strategy is:




45. ______ is quoted as "everyone lives by selling something."




46. In a Selling Process,




47. In evaluating messages for advertising, telling how the product is better than the competing brands aims at making the ad:




48. What is the name of the first ad agency established in India?




49. Expand GRP;




50. A short and striking or memorable phrase used in advertising is called,