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MBA Advertising and Sales Promotion Mcq Set 9

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1. The entire target population in a market research is called,




2. Which of the five major promotion tools includes press releases and special events?




3. ______________ is used heavily when introducing a new product category.




4. `Merchandise allowance´ is a term for:




5. Advertising that is under complete control of the advertiser, rather than through some established medium




6. ______ are programs in which a manufacturer pays a percentage of a retailer's local advertising expense for advertising the manufacturer's products.




7. Expand ISA :




8. AAAI represents;




9. AAAA stands for,




10. The consumer´s conscious or unconscious decision to repurchase a brand continually,




11. _________ is defined as the number of different people or households exposed to an advertisement.




12. _______ are directed at a specialized and relatively small-sized target audience such as manufactures.




13. What is the main objective of informative advertising?




14. Which type of advertising objective is the most important for mature products?




15. The most important element of "marketing mix" is




16. The first thing a reader notices in a printed advertising is the:




17. Which among them is not a function of advertising;




18. The research which enables an ad agency to better understand how consumers use a product or service is, ______________




19. Which among them is not a function of advertising;




20. Identify the theory not considered as theories of advertising;




21. What are the major advantages of an effective integrated advertising campaign?




22. Copy testing is a specialized field of marketing research that determines an ad´s effectiveness among consumers. It is also known as,




23. ________ are established to influence government policy, corporate policy or public opinion.




24. _______ is an advertising strategy in which low-cost unconventional means are utilized to convey or promote a product or an idea.




25. POP advertising include ads on the following except:




26. The term marketing refers to:




27. Which of the following is NOT an internal factor that influences the consumer product acquisition process include




28. Define Audience turnover:




29. Printing to the edge of the page, with no margin or border:




30. What is called as overrun?




31. `Sixty´ is an advertising jargon, which means;




32. A broadcast station´s record of its programming is known as;




33. Cross Selling means;




34. Conflicts between different levels of the same channel of distribution are referred to as:




35. If an advertiser wants flexibility, timeliness, good local market coverage, broad acceptability, and high believability, the advertiser will probably choose which of the following mass media types?




36. The last stage in the selling process is the ______________ stage.




37. Expand `TRP´.




38. What termed as consumer perception?




39. Identify the largest advertiser.




40. A /an ______________ reimburses a retailer for extra in-store support or special featuring of a brand.




41. One reason for NOT using the outdoor advertising is




42. What is USP?




43. Writing text for advertisements is called:




44. In financial terms Return on Investment(ROI) is the calculation used to determine,




45. A Boutique agency focuses on which aspect of advertising?




46. A graphical representation of the media schedule information is called a




47. A great deal of advertising is directed towards ___________ of the target audience.




48. A pitch is a presentation by an agency to a prospective client which outlines how they would approach and resolve:




49. A post-campaign analysis examines




50. A Pull positioning strategy targets: